Constantly discovering new platforms to promote brand awareness through social media & marketing initiatives. The goal: Be topical, original, informative and FUN!
I balance the business aspects of social media marketing (brand-building, corporate communications, stakeholder engagement and issues management) with the community aspects of social media (trending content, customer listening, platform news and developments, industry innovations and persona-building).
Professional Social Media Strategy and Content are an important aspect to any marketing team. I’ve managed several campaign’s including multiple Amplify Austin, Giving Tuesday and The Voice.
Managed an NBC’s “The Voice” contestant’s social media campaign via Twitter, Facebook and Instagram during the competition. I responded to ALL tweets, Direct Messages and posts. Within a year, her following doubled.
Created an Online Presence for organizations:
Twitter Engagement Examples:
+Social Good re-tweeted Jessica Weaver’s unselfie to their 20K followers here during #GivingTuesday campaign:
GivingCity Austin – Guest Blogger
GivingCity Austin- Kelly White “Leading Women to Safety”
*Also experienced in Pinterest, Periscope, TEXT, Web and Database Management, Community Relations, Non-profit Management, Newsletters (E-Blast), and on site experiential marketing events.