Sun’s SOCIAL MEDIA PORTFOLIO 

Constantly discovering new platforms to promote brand awareness through social media & marketing initiatives. The goal: Be topical, original, informative and FUN!

I balance the business aspects of social media marketing (brand-building, corporate communications, stakeholder engagement and issues management) with the community aspects of social media (trending content, customer listening, platform news and developments, industry innovations and persona-building).

Professional Social Media Strategy and Content are an important aspect to any marketing team.  I’ve managed several campaign’s including multiple Amplify Austin, Giving Tuesday and The Voice campaigns.

Managed an NBC’s “The Voice” contestant’s social media campaign via Twitter, Facebook and Instagram during the competition.  I responded to ALL tweets, Direct Messages and posts.  Within a year, her following doubled.

unnamed   Hello  savannah berry

Created an Online Presence for organizations:

ACF    ACF twitter  AFFA

Professional Facebook Examples:

Lanier       Jessica

WSP    WSP4WSP3AFFA dad


Twitter Engagement Examples:

+Social Good re-tweeted Jessica Weaver’s unselfie to their 20K followers here during #GivingTuesday campaign:

https://twitter.com/plus_socialgood/status/539896328831397889

SocialGood ALOG tweet  WSP5

Writing Examples:

GivingCity Austin – Guest Blogger

GivingCity Austin- Kelly White “Leading Women to Safety”

GivingCity Austin – GoodWill

GivingCity Austin – Veterans

*Also experienced in Pinterest, Periscope, TEXT, Web and Database Management, Community Relations, Non-profit Management, Newsletters (E-Blast), and on site experiential marketing events.

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